Mervyn Lim

“The saying goes, ‘no two days in marketing are the same’ – the marketing realms are constantly evolving, from offline to online, from virtual-ready to virtual-first, just to elucidate a few. What I relish as a mentor is to share these exciting forefront developments with mentees, to marry what they learn from theories with real-world underpinnings, so they can meaningfully ascertain if the daily challenge of managing the marketing mix suits them!”